Abstract:
Frustrated because your website isn't getting any Google love? Ben Finklea, founder of SEO company Volacci and author of the forthcoming Drupal SEO Book, will demonstrate techniques for building search engine optimization into your site's theme. This session will include best practices, new strategies, pitfalls to avoid, and Q&A.
Agenda
SEO and Drupal
How to approach your design from a search engine's perspective
Communicating with search engines with simple changes in design approach
The ROI of SEO
Tools that help
Goals
People should come away from this session understanding how SEO and design interact to produce fantastic design and market results.