Abstract: 

Building a successful Drupal business is not about better design! While core skills are 100% necessary, they're not sufficient to create a successful business. In this session, we'll cover the 4 major things that every successful business must have: Culture, Process, Niche, and sound Finances. This is a non-technical session designed primarily for business owners, executives, and managers.

Agenda

Building a positive company culture by design.
Recruiting.
Creating and executing processes the free your team's creativity.
Why claiming a niche is the most important marketing activity you can make.
Meaningful sales and marketing.
Planning for profit - it's not about the billing!

Goals

You'll walk away challenged to make core changes in the way you do business that will take your company from surviving to thriving - even in a down economy. If you want more out of work and life then this is the session you do not want to miss.

Resources

Video

There are many resources available on this topic that I will draw from. The primary books are:
The E-myth Revisited
Raving Fans
The Origin of Brands
Tribes